David E. Gumpert is a successful entrepreneur and business author who has handed out and received stock options, and is now sharing his real world lessons. He is also a best-selling author of six books on small business, entrepreneurship and marketing communications, including How to Really Create a Successful Business Plan, How to Really Start Your Own Business, and How to Really Create a Successful Marketing Plan. As a journalist, he has served as a senior editor of Inc. magazine, and associate editor of The Harvard Business Review, and a staff reporter with The Wall Street Journal. He lives and works in Needham, MA.